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January 16, 2008
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Interview With Bryan Ono of eFX Collectibles
 Rebelscum's Philip Wise recently sat down with Bryan Ono in an interview about eFX Collectibles, LucasFilm's newly minted replica group.
"We have been granted the rights to prop replicas, both full size and scaled, studio scale and reduced scale vehicles and ships and full size helmets. We have also obtained the rights to high end die cast vehicles and ships, which Code 3 had previously.
In order to protect our customer's investment in our products, we have developed a strategy that protects the original selling price at purchase, and one that will hopefully benefit the secondary market and keep the items collectible. Most of our products will only be available direct through our website and catalog. However, we will be making a few exclusive items available only through certain, chosen retailers.
Previously, Master Replicas and Gentle Giant had very similar rights in the scaled helmet category. It really does not benefit consumers to have two companies making similar items, so I believe they will now be taking over the mini helmet line. And as for the FX Lightsabers, Hasbro will now be producing that line. This is really exciting since Hasbro has the resources and capabilities to take this item to new heights of innovation and technology."
Head on over to TheForce.net for the full interview.
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