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January 31, 2008
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"May The Fourth Be With You"
 In a bid to break last year's entrant record of 9000 participants, organizers of the Bupa Great Edinburgh Run on May 4th are promoting their popular 10km road race with the slogan "May the Fourth be with you", encouraging runners to turn out dressed as Star Wars characters.
"The Star Wars theme was what the previous event manager came up with because he is a Star Wars fan and we thought why not give it a go because we can see how many characters from the cast turns up," said Nigel Gough, operations director of Nova International the event organizer.
Check out the full story at BBC News.
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